Digital Marketing Insights & News

Do you know any successful SEOs? I bet they’re always running SEO experiments. And tracking them too. You can’t optimize a page for a keyword today without using SEO tools. Of course, if you’re getting hundreds of thousands of traffic on your site, you should consider investing in a few paid tools to improve your […]

The excitement around new and readily available A.I. tools, led by ChatGPT’s emergence as a free and easy-to-use platform, has a lot of people looking for ideas on how to leverage this technology for their work. Business owners, webmasters, digital marketers, or any problem-solver who wants to streamline workflow and speed up processes have to […]

Learn how to fix common JavaScript SEO issues that impact visibility & success of a website in search results, including indexing issues & poor site speed.

Revenue generation is the ultimate goal of any internet marketer. However, there is competition; others have been doing the same thing for quite some time. As a result, it is not sufficient to merely make banners and engage in the ‘banner war game’ any longer. To stand out, you must take an unconventional approach. Here […]

Assume you came up with the idea that stands out, conducted the necessary research, established your payment system, had some cash on hand, and were able to secure money to assist you in moving forward. You’re almost ready to launch your new venture, but you’re having trouble attracting clients, which is a major concern for […]

Starting in February 2021, Google is once again changing how some of its keyword match types operate. As a reminder, Google’s keyword match types help control which searches can trigger an advertiser’s ad. The current changes include phrase match, broad match modifier (BMM) and improvements to regular broad match. Phrase match will expand to include […]

Social media platforms would not be as appealing as they are if people and businesses did not post images. Most social media platforms are visual. Instagram, for instance, is made for visuals. Posts that have images on Facebook get more engagement compared to those that do not. The same thing applies to posts on other […]

First impressions matter. And your social media bio will be one of the first things that people look at on your social media channels, so it’s important that you spend time carefully crafting your biography. A good bio can make all the difference in attracting more followers and likes. If you don’t know how to […]

Nowadays, various social media platforms can significantly impact people’s lives. Some have become primary sources of information, while others see them as forms of entertainment. In fact, companies and public figures also utilize them to promote and reach a wider audience via content and visual branding marketing. If you wish to use social media to […]

Using referring domains for link building is important to getting traffic to your website. By building links from other websites, you can gain traffic to your website and potentially increase your rankings on search engines. If you do it right. Here are a few things to remember about using referring domains to build links to […]

You can use email outreach templates to build backlinks, generate leads, make connections with influencers, improve customer experience, and build your brand. But let’s face it: reaching out is one thing. Getting a response is another. And often, a positive response depends entirely on the quality of the email you send. But who has time […]

Postaga provides a better way to build links by automating much of the backlinking and outreach process, saving you time and effort. Read the full review!

The excitement around new and readily available A.I. tools, led by ChatGPT’s emergence as a free and easy-to-use platform, has a lot of people looking for ideas on how to leverage this technology for their work. Business owners, webmasters, digital marketers, or any problem-solver who wants to streamline workflow and speed up processes have to […]

Marketing challenges can negatively impact a business’s bottom line. The most common ones include getting new customers, training marketing teams, keeping up with changes, keeping data accessible, and increasing competition. Such obstacles can be due to a lack of resources or budgeting problems, so implementing the right funding strategies can help you overcome them. In […]

As designers and marketers, you constantly create and use intellectual property in your day-to-day work. Intellectual property may not be at the top of your concerns when starting, but as you scale and build brand reputation, your symbols, designs, logos, and other identifiers become your most valued assets. So irrespective of what stage you are […]

In today’s world, where almost everyone has access to the internet and can upload anything they wish at any point, finding good and reliable content to consume online can be a task, especially when it comes to written content. Every day, thousands of content mills churn out similar pieces of writing in the name of […]

The excitement around new and readily available A.I. tools, led by ChatGPT’s emergence as a free and easy-to-use platform, has a lot of people looking for ideas on how to leverage this technology for their work. Business owners, webmasters, digital marketers, or any problem-solver who wants to streamline workflow and speed up processes have to […]

Podcasts gained a lot of traction, and for good reason. Listeners get valuable information from experts, guests can promote themselves, and hosts can expand their network. The best way to build your podcast network is by reaching out through email outreach campaigns. If you want to learn more about inviting guests or being a guest […]

Remarketing audiences are groups of site visitors who have previously visited your website. These prospects have an apparent interest in your products, and all you need is to place your ads strategically to gently push them towards completing a purchase. With remarketing, you target google ads to already engaged audiences at the right time without […]

A DSP gives you access to more buying sources, as opposed to only those reachable through a single third-party ad network (which is what most advertisers use). That enables you to buy audience, not just impressions. But what are DSPs good for? How does a demand-side platform fit into the ad tech stack? In this post, I give a high-level overview of how DSPs work and what they do.