Digital Marketing Insights & News

Taking a humorous approach to brand awareness can feel a bit risky, like it’s a PR disaster just waiting to happen. And while getting humor right is a skill, the pay off is that you may join the ranks of some of the most beloved brands on social media. Study how these 10 brands crush it on Twitter by using humor to engage their audiences.

The rise of social media in the past decade has necessitated the role of a social media manager in many businesses. In fact, social media managers are more important than ever, since they help companies to connect with their customers, improve brand awareness, and build a loyal base of customers. Due to the wide range […]

Social media platforms have grown in number and sophistication over the years; despite early concerns about longevity, many major players have stuck around for a long time. In fact, social media use and engagement has grown or remained consistent throughout the whole of 2016. Facebook in particular dominates the world of social media although other […]

Jon Clark, Managing Partner and Chief SEO at Moving Traffic Media, discusses how to adjust your paid search and content creation strategies in the midst of coronavirus shelter-in-place. Jon also shares some observations about how quarantine has already been affecting digital marketing, messaging, and audience behavior. With Jon’s tips, companies will be able to make […]

There are good title tags, and then there are bad ones. Of the ways you can get title tags wrong, is using duplicate title tags on your pages. Learn more!

Here’s my presentation from Digimarcon New York: 9 Things to Make your Blog Post more User (and SEO) Friendly from Search Marketing Specialist Jon Clark   Content strategy is all the rage. But publishing content simply for the sake of publishing can leave your content buried in the more than 4 million articles published online […]

You can use email outreach templates to build backlinks, generate leads, make connections with influencers, improve customer experience, and build your brand. But let’s face it: reaching out is one thing.  Getting a response is another. And often times, a positive response is entirely dependent on the quality of email you send out. But who […]

There are lots of arguments in the SEO industry. Some SEOs believe there are 200+ factors Google uses to rank pages, and some don’t. The one thing most SEOs seem to agree on is that backlinks would continue to impact rankings now and in the future. And that’s the problem. Getting those links have become harder than ever. Webmasters have gotten tired of […]

SEO is always changing, with search engines continuously updating their algorithms to provide more dynamic rankings, and the practice of optimization evolving with those changes. While many ranking metrics fluctuate–such as Google’s recent inclusion of site encryption–some consistently remain important. Of all ranking signals, one is still considered the strongest and most important for sites […]

Coronavirus presents us with the chance to rise to a challenge and be our best selves by doing good for others. For a brand, this is an opportunity to improve perception and engagement, particularly on social media. And it may be a particularly effective way to reach Gen Z! Gen Z will represent 40% of […]

“Dark Social” is like digital word of mouth. Coined in 2012 by Alexis Madrigal, a former deputy editor at The Atlantic, the term describes inbound traffic that’s hard to trace by virtue of its source. Dark social usually appears in your analytics as direct traffic. It looks like someone entered the website’s main page or […]

Coronavirus might seem like the perfect time to launch a podcast. After all, unlike other forms of content, podcasting requires minimum equipment. You can even record remotely with others from the safety of your own homes. As reported by the LA Times, Spotify reported 150,000 podcast uploads in March, 69% more than in February (the […]