Digital Marketing Insights & News

With so much attention focused on digital presence today, the pressure on companies to choose the right digital marketing agency to lead their projects and campaigns has never been higher. Choosing an adequate agency for digital marketing is a process in itself. You are looking for a reliable and competent digital partner who will focus […]

When you receive a negative review online, it can make your heart sink. The natural reaction is to take it personally. After all, you have put so much time, effort, and money into building your business. However, rather than getting angry or upset, you need to focus on how you are going to rectify the […]

Did you know that 80% of a business website’s traffic starts with a search? Also, over 70% percent of people research products and services on the web before deciding to buy. With millions of websites competing for users’ attention, how can a local business like you stand out? If you’re a local business with a […]

Revenue generation is the ultimate goal of any internet marketer. However, there is competition; others have been doing the same thing for quite some time. As a result, it is not sufficient to merely make banners and engage in the ‘banner war game’ any longer. To stand out, you must take an unconventional approach. Here […]

Assume you came up with the idea that stands out, conducted the necessary research, established your payment system, had some cash on hand, and were able to secure money to assist you in moving forward. You’re almost ready to launch your new venture, but you’re having trouble attracting clients, which is a major concern for […]

Starting in February 2021, Google is once again changing how some of its keyword match types operate. As a reminder, Google’s keyword match types help control which searches can trigger an advertiser’s ad. The current changes include phrase match, broad match modifier (BMM) and improvements to regular broad match. Phrase match will expand to include […]

Nowadays, various social media platforms can significantly impact people’s lives. Some have become primary sources of information, while others see them as forms of entertainment. In fact, companies and public figures also utilize them to promote and reach a wider audience via content and visual branding marketing. If you wish to use social media to […]

More than 50% of about 18,000 recently surveyed marketers plan to increase their social ad spending. As more brands start to be proactive in crushing their marketing goals through social media advertising, the competition will get even more fierce. To cut through the noise, brands and marketing leaders must take the lead in improving their […]

Social media is undeniably a powerhouse in modern-day business. With a new generation of businesses created via the birth of social media, it’s something that will forever be around as long as the internet continues to exist. Brand awareness is essential for any business to gain popularity, drive traffic to their platforms, and ultimately, build […]

You can use email outreach templates to build backlinks, generate leads, make connections with influencers, improve customer experience, and build your brand. But let’s face it: reaching out is one thing. Getting a response is another. And often times, a positive response is entirely dependent on the quality of email you send out. But who […]

Postaga provides a better way to build links by automating much of the backlinking and outreach process, saving you time and effort. Read the full review!

Check My Links Background Check My Links is a Chrome Extension that crawls your site in search of broken links. Its target audience is web designers, developers, and content creators. Broken links sour the user experience and your search engine optimization (SEO) efforts, so cleaning them up quickly is in your best interest and an […]

In the United States, an average of 1,200 data breaches occur, and 440 million records are exposed annually. As a content creator, your assets are critical to the brand you’ve built. Losing your digital marketing assets after a hack could severely impact your ability to run your startup. It’s important for all businesses to protect […]

There’s no better way to build and grow a good relationship with your customers than with your email list. This is why email marketing is a must-have marketing technique for every small business that wants to build and grow its business the best way. The good thing about email marketing is that it’s a good […]

In the world of SEO, there is a great debate concerning whether it is better to have a website subdomain or a subfolder. This article is an effort to shed some light on this subject. We will explore the differences between these two options and will examine a few case studies to see the impacts […]

In the world of SEO, there is a great debate concerning whether it is better to have a website subdomain or a subfolder. This article is an effort to shed some light on this subject. We will explore the differences between these two options and will examine a few case studies to see the impacts […]

The secret’s out! Videos are the most popular types of content online, and an average person spends 100 minutes a day watching online videos. Have you got on board yet? Brands cannot survive the strife competition across digital platforms without a well-designed video marketing plan in place. With more and more consumers turning to video […]

Text-based newsletter emails drew in customers with their unbelievable offers. Today, text emails are primarily helpful for corporate communication. Newsletter subscribers will find email flyers much more attractive and time-saving than text-based emails. Human eyes quickly perceive visual information. Therefore, a newsletter subscriber is more likely to open your high-quality email flyer than read your […]

Remarketing audiences are groups of site visitors who have previously visited your website. These prospects have an apparent interest in your products, and all you need is to place your ads strategically to gently push them towards completing a purchase. With remarketing, you target google ads to already engaged audiences at the right time without […]

A DSP gives you access to more buying sources, as opposed to only those reachable through a single third-party ad network (which is what most advertisers use). That enables you to buy audience, not just impressions. But what are DSPs good for? How does a demand-side platform fit into the ad tech stack? In this post, I give a high-level overview of how DSPs work and what they do.