Digital Marketing Insights & News

*Originally posted on Brightlocal, written by Jenny Bernarde We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: analyze, advance, innovate, and empower. Every session gave attendees a huge amount of information and inspiration to […]

In 2020, coronavirus inspired more and more companies to move online, a process that was already well underway. The result? Shopify CTO Jean-Michel Lemieux Tweeted out: “As we help thousands of businesses move online, our platform is now handling Black Friday level traffic every day!” With so many more businesses online in 2022, Black Friday […]

UX design, otherwise known as user experience design, is the process of improving user satisfaction by enhancing the pleasure, accessibility, and usability provided when a user interacts with a product. As we enter another year, it seems like a good time to assess what 2022 will have in store for us from a UX perspective. […]

Starting in February 2021, Google is once again changing how some of its keyword match types operate. As a reminder, Google’s keyword match types help control which searches can trigger an advertiser’s ad. The current changes include phrase match, broad match modifier (BMM) and improvements to regular broad match. Phrase match will expand to include […]

We’ve cut through the noise to provide you with a comprehensive rundown of what industry experts believe will move the needle in 2022. Learn more!

How Top Marketing Trends Are Shaping PPC Strategy for 2022 PPC has become a crucial tool for successful online marketing. Businesses love PPC strategy because it is results driven and easy to implement. After all, PPC is about as straightforward as it gets. You pay for the results you want. The End. There’s nothing complicated […]

Social media is undeniably a powerhouse in modern-day business. With a new generation of businesses created via the birth of social media, it’s something that will forever be around as long as the internet continues to exist. Brand awareness is essential for any business to gain popularity, drive traffic to their platforms, and ultimately, build […]

Becoming an influencer is something that often happens with a staggering amount of perseverance. It can take a lot of time and energy to build yourself a following and then comes the murky world of collaborating with brands. As an influencer, there’s a lot to learn about creating an income but then sustaining it. For […]

In front of you are all the basic LinkedIn tips necessary to build a successful professional presence on this social network. As you all know, LinkedIn is the first business social network, intended for business networking of potential employers with employees. Founded in December 2002 and launched in May 2003, this social network today has […]

You can use email outreach templates to build backlinks, generate leads, make connections with influencers, improve customer experience, and build your brand. But let’s face it: reaching out is one thing. Getting a response is another. And often times, a positive response is entirely dependent on the quality of email you send out. But who […]

Postaga provides a better way to build links by automating much of the backlinking and outreach process, saving you time and effort. Read the full review!

Check My Links Background Check My Links is a Chrome Extension that crawls your site in search of broken links. Its target audience is web designers, developers, and content creators. Broken links sour the user experience and your search engine optimization (SEO) efforts, so cleaning them up quickly is in your best interest and an […]

What’s in a presentation? Everything! An impressive presentation can make or break your marketing strategy. Brands distinguish themselves from their competitors because they dominate the marketing industry with their informative and enthralling presentations. Now, to impress your audience, you need a strong presentation. So, if you’re still attempting to put together an effective, appealing slide […]

*Originally posted on Brightlocal, written by Jenny Bernarde We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: analyze, advance, innovate, and empower. Every session gave attendees a huge amount of information and inspiration to […]

As a business, email as a form of communication is a powerful tool. It can help promote your business, nurture relationships with customers, and can help strike up conversations with new clients. Cold outreach campaigns are a way to introduce your business to your target audience. If done correctly, it could help secure new customers […]

The secret’s out! Videos are the most popular types of content online, and an average person spends 100 minutes a day watching online videos. Have you got on board yet? Brands cannot survive the strife competition across digital platforms without a well-designed video marketing plan in place. With more and more consumers turning to video […]

Text-based newsletter emails drew in customers with their unbelievable offers. Today, text emails are primarily helpful for corporate communication. Newsletter subscribers will find email flyers much more attractive and time-saving than text-based emails. Human eyes quickly perceive visual information. Therefore, a newsletter subscriber is more likely to open your high-quality email flyer than read your […]

Jenn Welch is a standup comedian, improviser, and branded content creator with a proven track record of creating viral content. Since Jenn’s also a comedy instructor, Jenn knows the secrets of Twitter humor and can (and does) explain them clearly. In this interview, Moving Traffic Media asks Jenn about how to successfully use humor, how […]

Remarketing audiences are groups of site visitors who have previously visited your website. These prospects have an apparent interest in your products, and all you need is to place your ads strategically to gently push them towards completing a purchase. With remarketing, you target google ads to already engaged audiences at the right time without […]

A DSP gives you access to more buying sources, as opposed to only those reachable through a single third-party ad network (which is what most advertisers use). That enables you to buy audience, not just impressions. But what are DSPs good for? How does a demand-side platform fit into the ad tech stack? In this post, I give a high-level overview of how DSPs work and what they do.