Digital Marketing Insights & News

The rise of social media in the past decade has necessitated the role of a social media manager in many businesses. In fact, social media managers are more important than ever, since they help companies to connect with their customers, improve brand awareness, and build a loyal base of customers. Due to the wide range […]

Social media platforms have grown in number and sophistication over the years; despite early concerns about longevity, many major players have stuck around for a long time. In fact, social media use and engagement has grown or remained consistent throughout the whole of 2016. Facebook in particular dominates the world of social media although other […]

Today, there are 2.2 billion social media users worldwide. With technologies continually on the rise to make social media available and more accessible to everyone, this number of social media users is expected to expand by leaps and bounds each year. This is why marketers of all business scales are now looking at social networks […]

Here’s my presentation from Digimarcon New York: 9 Things to Make your Blog Post more User (and SEO) Friendly from Search Marketing Specialist Jon Clark   Content strategy is all the rage. But publishing content simply for the sake of publishing can leave your content buried in the more than 4 million articles published online […]

There are three parts to SEO, on-page SEO, off-page SEO and technical SEO. Technical SEO involves all the things you’d do to make sure the search engines can crawl and index your site. There are lots of things to do to win on the technical side of things and here are some of them: 1. […]

20% of mobile queries are voice searches and this is coming directly from Google. But not all webmasters would benefit from the surge in voice search in the coming years. Except your site is properly optimized for voice queries you’ll miss out on all that action. Here are some tactics you can use: 1. Don’t […]

You can use email outreach templates to build backlinks, generate leads, make connections with influencers, improve customer experience, and build your brand. But let’s face it: reaching out is one thing.  Getting a response is another. And often times, a positive response is entirely dependent on the quality of email you send out. But who […]

There are lots of arguments in the SEO industry. Some SEOs believe there are 200+ factors Google uses to rank pages, and some don’t. The one thing most SEOs seem to agree on is that backlinks would continue to impact rankings now and in the future. And that’s the problem. Getting those links have become harder than ever. Webmasters have gotten tired of […]

SEO is always changing, with search engines continuously updating their algorithms to provide more dynamic rankings, and the practice of optimization evolving with those changes. While many ranking metrics fluctuate–such as Google’s recent inclusion of site encryption–some consistently remain important. Of all ranking signals, one is still considered the strongest and most important for sites […]

A call to action is a sentence that instructs a reader to perform a task. If you have these sentences on your blog posts then you’re trying to get them to share your blog post, if you have them on your sidebar then you’re trying to grow your email subscriptions. A call to action tells […]

Marketing your business online widens your reach. To do that, you get a website and hosting, and maybe an email list. These things cost money and after a few months, the expenses begin to add up. You need to make money to pay for those services and you need customers to make that happen. Getting […]

Without traffic, you won’t be known. There’d be no readers to convert to buyers. You don’t need to be an expert marketer. You don’t need to be on Google’s page one for your target keyword. That takes time. And did you know Google isn’t the only search engine? It’s easy to get distracted when implementing […]