Quick and Easy Tips for Increasing Engagement and Traffic
The last couple of decades have seen an undeniable shift into the digital sphere for nearly every aspect of our daily lives. Information, communication, buying and selling, and even our eating habits have been completely transformed thanks to the advent of the Internet. According to Statista, 4.57 billion people or 59% of the global population […]
SEO in the Age of Coronavirus – Tips, Tricks and Best Practices
Jon Clark, Managing Partner and Chief SEO at Moving Traffic Media, discusses how to adjust your paid search and content creation strategies in the midst of coronavirus shelter-in-place. Jon also shares some observations about how quarantine has already been affecting digital marketing, messaging, and audience behavior. With Jon’s tips, companies will be able to make […]
Want to improve your brand? Do something good!
Coronavirus presents us with the chance to rise to a challenge and be our best selves by doing good for others. For a brand, this is an opportunity to improve perception and engagement, particularly on social media. And it may be a particularly effective way to reach Gen Z! Gen Z will represent 40% of […]
What is Dark Social?
“Dark Social” is like digital word of mouth. Coined in 2012 by Alexis Madrigal, a former deputy editor at The Atlantic, the term describes inbound traffic that’s hard to trace by virtue of its source. Dark social usually appears in your analytics as direct traffic. It looks like someone entered the website’s main page or […]
How Breaks are the Key to Survival and Innovation During COVID-19 Lockdown
Many of us are isolating ourselves in the face of the Coronavirus pandemic. As social animals, that means that isolation takes a particularly heavy toll on us. How do we survive, stay sane, create, and even innovate as both people and digital marketers– especially when the days all begin to blur into one? The answer […]
Podcast Marketing Best Practices
Coronavirus might seem like the perfect time to launch a podcast. After all, unlike other forms of content, podcasting requires minimum equipment. You can even record remotely with others from the safety of your own homes. As reported by the LA Times, Spotify reported 150,000 podcast uploads in March, 69% more than in February (the […]
Learn the Secret of Twitter Humor [From 10 Brands Who Do It Best]
Taking a humorous approach to brand awareness can feel a bit risky, like it’s a PR disaster just waiting to happen. And while getting humor right is a skill, the pay off is that you may join the ranks of some of the most beloved brands on social media. Study how these 10 brands crush it on Twitter by using humor to engage their audiences.
The New Digital Marketing Rules in the Age of Coronavirus
I’m going to say this up top. We’re in the midst of a global pandemic and national emergency. I think that’s important to say because the novelty of the situation is so severe that to not address the situation is to invalidate the feelings of everyone who is collectively experiencing this moment. Whether you think […]
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