What is a DSP (Demand-Side Platforms) & How Does it Work
A DSP gives you access to more buying sources, as opposed to only those reachable through a single third-party ad network (which is what most advertisers use). That enables you to buy audience, not just impressions.
But what are DSPs good for?
How does a demand-side platform fit into the ad tech stack?
In this post, I give a high-level overview of how DSPs work and what they do.
