Graphical advertising is a measurable and scalable means to reach an audience when they are not looking for you. Choosing the right message and target is smart first step.
The idea of creating the perfect streaming ad might seem elusive, but with hard work, the right strategies, and a healthy sprinkling of modern tools, it can be closer than you think. To explain this in more detail, let’s talk about the composition of a compelling streaming ad and how you can maximize the impact […]
Remarketing Audiences Every Marketer Should Use
Remarketing audiences are groups of site visitors who have previously visited your website. These prospects have an apparent interest in your products, and all you need is to place your ads strategically to gently push them towards completing a purchase. With remarketing, you target google ads to already engaged audiences at the right time without […]
What is a DSP (Demand-Side Platforms) & How Does it Work
A DSP gives you access to more buying sources, as opposed to only those reachable through a single third-party ad network (which is what most advertisers use). That enables you to buy audience, not just impressions. But what are DSPs good for? How does a demand-side platform fit into the ad tech stack? In this post, I give a high-level overview of how DSPs work and what they do.