Graphical advertising is a measurable and scalable means to reach an audience when they are not looking for you. Choosing the right message and target is smart first step.
A DSP gives you access to more buying sources, as opposed to only those reachable through a single third-party ad network (which is what most advertisers use). That enables you to buy audience, not just impressions. But what are DSPs good for? How does a demand-side platform fit into the ad tech stack? In this post, I give a high-level overview of how DSPs work and what they do.
View our article listing free SEO tools.
Get our latest news and insights right in your mailbox
- September 2015 (1)
- October 2013 (1)