Link Building Isn’t Dead: 2 Link Building Tactics That Still Work

link building

There are lots of arguments in the SEO industry. Some SEOs believe there are 200+ factors Google uses to rank pages, and some don’t.

The one thing most SEOs seem to agree on is that backlinks would continue to impact rankings now and in the future.

And that’s the problem. Getting those links have become harder than ever.

Webmasters have gotten tired of receiving the usual scripted link requests. But you still need links pointing to your site.

Here are two link building tactics that still work.

1. Guest Posting

Wait. I don’t mean spammy reciprocal linking. That’d invite Google’s hammer on your site.

This tactic involves targeting high authority sites to provide valuable content with a link to your site.

And there are five steps involved.

STEP 1: Find Guest Post Targets

You can’t write a guest post for every site on the web. You need to find niche related sites.

Here are some ways to find those sites:

A. Google Search Strings

You can find niche sites that accept guest posts by playing with a few Google search strings.

Look at these combinations:

  • #1 Your Keyword “guest author
  • #2 Your Keyword “contributor guidelines”
  • #3 Your Keyword “submit an article”

So if you run a vegan niche blog, “Vegan” would replace “Your Keyword” in those combinations.

And you should see results like this:

B. Pre-Made Target Lists

Other bloggers may have already compiled targets for you.

Use this search string:

  • #List of “Your Keyword” that accept guest posts

See an example:

STEP 2: Filter

Get those sites you found in Step 1 on a spreadsheet and get ready to delete some names.

You shouldn’t write for every site in that list. Some are just not worth it.

Here are some things to consider:

The site…

  • Must be related to yours
  • Should have a good following on social media
  • Must allow guest bloggers to include contextual links to their own sites
  • Has to be be a high authority site

You can check and compare the authority of sites using tools like Moz’s Open Site Explorer.

STEP 3: Get To Know Your Targets

At this stage, you should be left with a thin list of link opportunities you’d like to chase.

So it’s time they know who you are. Some SEOs jump this step and are shocked at the poor rates at which their pitches convert.

Let’s face it. Who would you rather share your room with? A total stranger, or a friend?

It’s the same thing with landing that post.

Your target just posted a great guide? Send an email telling them how helpful that post was to you.

Or just say hello on twitter.

STEP 4: Find A Killer Idea

Something intriguing that’s never been discussed on that blog or a fresh perspective to a previous post.

Some sites have guest posting guidelines that explain all that they’d love to see in a guest post. Read it before deciding on your topic.

STEP 5: Pitch & Deliver

Okay, you’re friends with the blogger or editor at this point.

Pitch him/her your killer idea and wait for a response. And there’s nothing like a universal template.

Check the guidelines again for any help with pitching or ask previous guest bloggers on the site.

You should normally follow-up by the end of the week before giving up and moving to the next target.

If your idea’s been accepted, give it your best.

If you do well enough, you’d get direct requests from other bloggers to post on theirs also.

2. Beginner and Ultimate Guides

This one would make you sweat a bit, but it’d earn you links even months after the post is live. These are those 5,000-word guides on industry hot topics.

One example is this guide by MOZ, the beginner’s guide to SEO. It’s been read over 3 million times, and it’s very clear why.

There are many marketing blogs on the net but most marketers don’t have the time to explain to every newbie what a backlink means and all that stuff.

So they’d simply link to that post, and that’s why it’s earned over 9,000 links.

Source: SEM Rush

You can do the same thing, but get ready to create something massive.

And there are three steps involved.

STEP 1: Find Those Hot Topics

There were other guides before the guys at MOZ did that post. Those guides were just not beginner-friendly.

So look for those hot topics with outdated beginner guides.

Facebook frequently changes its algorithm, so you can see why an updated Facebook ads beginner’s guide reflecting changes made in 2017 would do better than one last updated in 2015.

You can do the same thing.

Use this search string:

#1 Beginner’s guide to “Your Keyword”

You’d get lots of ideas so you should only target posts that:

  • Need updating
  • Generated lots of links

You can see the link score with the MozBar extension.

STEP 2: Do Something

Make it 10× better. If you need freelance writers and designers to get it done, do that.

Neil Patel got 8,451 email opt-ins after publishing a 40,000-word ultimate guide.

STEP 3: Outreach

This kind of content would naturally earn you links after some time. But only after you’ve done basic blogger outreach.

And here are two techniques that do well with outreach.

#1 Link Roundups

Some bloggers gather the best content on particular niches daily, weekly, monthly and even yearly.

You should get on pages from high authority bloggers.

Use this search string:

“Your Keyword” roundups

See this example:

Of course, after you’re done with filtering, you should send a personalized mail to these bloggers with a link to your post.

The rejection rate is lower ’cause these bloggers are actively looking for links to include in their roundups, so you’re actually saving their time if you have something good.

#2 Resource Pages

Some websites have specific pages that aggregate top content on specific topics.

So they’re happy to give you a link if you have a post that’s worth it.

Here are some search combinations you can use:

“Your keyword” resources

“Your keyword” inurl:resources

Just like this…

You’d be sending lots of emails, so you’d need tools like hunter and the rest.

Link building isn’t dead, just stick with what’s working.

Boost Website Traffic: 3 Ways To Get Traffic For Free

tips to drive traffic 1

Without traffic, you won’t be known. There’d be no readers to convert to buyers.

You don’t need to be an expert marketer. You don’t need to be on Google’s page one for your target keyword. That takes time.

And did you know Google isn’t the only search engine?

It’s easy to get distracted when implementing your content promotion campaign, but web traffic is the result you get when you do the right things.

Ready? Let’s see some of them.

1. Comments

Your comments should add value to a post. That’s what would get you on the radar of your favorite blogger. Your comment should get other readers talking.

Some of the things that are hurting your comments are:

NO IMAGE

If there’s no face to your name, you’re not that different from the regular spammer. It’s even worse if you go with a default site image.

If everyone can look like you, then you’re nobody. And no one cares to know more about a nobody.

NO MEANING

Before putting down a comment, you want to get an idea of what the author is actually addressing and a few content gaps your comment can fill.

Generic “great post” comments show you didn’t bother to read a line.

Here’s what you should be doing instead

STEP 1: Greet

A short “Hello Danny” should do.

STEP 2: Appreciate

If the post solved a problem or gave you new ideas, it’s time to say it. Just let the blogger know how that post helped you.

STEP 3: Fill The Content Gaps

There’s no post that’s ever complete. Something’s always missing. Did the author write on image optimization and you know a way to do it faster? Get it out there!

STEP 4: Give And Ask

If the post is one you love, promise to share it on social media and ask a question that’s related to the topic.

Start approaching blog commenting in this manner and you’d get more people wanting to know you. So more traffic to your site.

2. Forums, Facebook Groups and Wikipedia

If your site isn’t getting noticed by Google, it may have something to do with your domain and page level rankings. They don’t trust your site yet.

That’s why you should be active on authority forums, Facebook groups and Wikipedia.

For forum marketing, niche related forums are your best bet. Many high-profile forums have very strict rules on linking to deter spammers. Don’t be one. Actively participate in other discussions to build your ratings.

When you’re promoting a post on your site, don’t copy and paste so you’d avoid the duplicate content hammer. Get a snippet version on a new forum thread with a link to your site.

On Reddit, there’s something called AMA or Ask Me Anything. If you know a lot more than the average person on a particular topic in your industry, and can back it up with figures and case studies, you should host an AMA. It’s free and if you provide useful information, a large percentage of your audience would want to see your site.

Most Facebook groups have the same rules. You should be contributing and sharing posts of other members and not just running away after dropping your links.

And then Wikipedia. That’s one of the internet’s most interlinked websites. That’s why it has such a strong authority rating.

You can start a Wikipedia page for yourself or your business. Just look at their guidelines.

3. Get Authority Figures To Share

There’s one thing authority bloggers have that you don’t. Tons of followers. And one way to get a huge chunk of their audience is getting them to share your content.

This happens when you write:

Expert Roundups

These are “user-generated” or you can say “expert generated” posts on hot topics in your niche.

And there are three steps involved.

Get an idea>>Check for competition>>Promote

#1 Get An Idea

An expert roundup post is one where authority bloggers share their views on a particular topic.

So blog post topics would generally revolve around: [Number Of Contributors] + Share Their + [Hot Topic] + Tips

See some examples:

You can tweak that title template to get something that works for you.

#2 Check For Competition

If your idea hasn’t been covered before (which is rare ‘cause every blogger is working on an expert roundup these days), then start emailing your chosen bloggers to get their ideas.

If it’s something that has been covered on another site, check if you can beat it.

If a webmaster published a roundup that had ten bloggers, can you do thirty? Is the post just an aggregation of links? Are there things you can work on? Is your competitor’s page authority something you can beat?

You can use SEMRUSH and MOZ’s Open Site Explorer to analyze these metrics. The unpaid editions would do for now. Go ahead and give it a try:

#3 Promote

Once you’ve gotten experts that have accepted to be in your roundup, get them to send their ideas over and get ready to promote.

They’d love to share your roundup with their audience because they had a role to play.

Case Studies

Every business wants to increase sales. And a review post is one way to get readers buying. But many buyers would see through everything if a company pays writers to publish reviews.

And that’s where you can get traffic to your site. If you’ve used a product that has helped you or your business and you have the numbers to back it up, you should write a case study.

Explain, on your site, how a product helped you solve a pressing problem and reach out to the company to spread the word about your post.

You should start by targeting small businesses with a large following. I don’t know any that won’t want to show off your case study so others can know their product or service works.

You don’t want your site gathering cobwebs on the net. So get those visitors, start with these three techniques.