6 Actionable SEO Tips You Should Apply Right Now (And How To Get It Done)

actionable seo tips

You can’t optimize a page or site for search without actually “doing.”

And that’s the problem, do the wrong thing and your site can disappear from the SERPs overnight.

So you don’t need any shortcuts that will cut you short.

Here are six SEO tips that actually work, and how you can apply them immediately.

1. Get Creative With Using Keywords In The Title

When you’re dealing with keywords, if it doesn’t make sense to a human being, don’t waste your time with it.

For example, you have a keyword “c-section how to lose weight,” that’s a keyword with a fair amount of searches per month but it won’t make sense in the title tag of your post.

So you should get creative, using a title like “3 Ways to Lose Weight After a C-Section” would rank you for that keyword and make sense to both readers and search engines.

Keyword optimization

But let’s say you don’t want to change the format of that keyword, that’s still okay.

Again you can do something creative, something like “C-Section: How To Lose Weight and Get Back Your Pre-Baby Body”

That’s still below the 70 character limit for titles on Google and you don’t look like a disgusting spammer in any way.

2. Watch For Negative SEO

We’re not all clean on the internet. There are marketers that believe that if they can’t beat you for the top rankings, you have to go down.

If you already have a site that’s been around for some time and has garnered some authority, you don’t really need to worry as Google trusts your site.

But if you’re on a six-month-old domain, everything you do is monitored.

So monitor your links in search console, Search Traffic>Links to Your Site and disavow spammy links if you get them.

Search console

3. Use SEO-Friendly URLs

Three rules for creating SEO-friendly URLs, use your keyword or its variation in your URLs, create URLs that are readable and create short URLs.

Including your keyword in your permalink is a ranking factor, and that makes sense because if you’re targeting a particular subject in your post, it’ll naturally be in your link.

Creating a clean and readable URL means visitors can trust that your page would provide them with the information they need.

No one wants to land on a site that has a permalink extension “grow blog traffic” for a search query that has to do with Facebook ads.

And try to make your URLs short. A link that reads “how to drive traffic to your website in 30 days” is unnecessary, just use “grow traffic” and let the title and meta tags take care of the description.

Here’s a good example of the perfect URL structure:

URL structure

4. Focus On Mobile

This is the wrong time to have pages that aren’t properly optimized for your mobile visitors.

And you don’t need to ask why, just login to your Google Analytics dashboard and look at the numbers coming to your site on different mobile platforms.

If yours is still poorly optimized, it’s time to correct it.

Compress your HTML, CSS and image files and install a caching plugin to boost site speed.

A caching plugin saves time by preventing browsers from downloading a page repeatedly.

And remove pop-ups from your mobile site, don’t try to trick users into clicking an ad or using other deceptive tactics.

When you’re done making all these adjustments, use this Google tool to check if your site is now mobile-friendly or you still have work to do.

5. Use Advanced Queries To Do Competitor Analysis

There’s no search term without pages ranking for it, as far as it has at least 1-5 people searching for it monthly.

It’s expensive using SEO tools for competitor analysis when you’re just starting out but you don’t need to.

You can gauge competition with a few Google advanced search queries.

The “allintitle” search query is one of them.

It makes sense that pages targeting a particular keyword would include it in their post title.

If you get a keyword with low “allintitle” results, it’s proof that you can rank for those keywords. This normally happens with low search volume keywords.

Look at an example:

Keyword research

That’s the “allintitle” search query for the keyword “how to make money blogging.”

So there are 18,900 pages on the internet that are actively targeting this 6,600 searches per month keyword.

Add the authority pages already ranking for the keyword on page one and you’ll see it’s a waste of time targeting this keyword, especially with a young site.

Now here’s another example:

Keyword research

That’s the allintitle search query for the keyword “how to use Google Analytics for social media tracking.”

There’s just one page on the internet that is actively targeting this 10 searches per month keyword.

And guess what, the page hasn’t even been updated since 2015!

Now let’s look at the pages ranking for the keyword itself without the allintitle function

Competitor analysis

That’s four positions down and we don’t even have a page from 2017.

Can you rank for this keyword? Definitely.

There’s no point analyzing the pages ranking in the 5th-10th positions, most of them have unoptimized meta descriptions and a particular page there should have nothing to do with this keyword.

But they’re all ranking because that’s the best Google’s got, at least for now, so if you can do something better, produce content that works in 2018 and not 2015, you’ll definitely rank for that keyword.

6. Use Content To Build Links Without Writing A Word

Link building is a core part of any SEO strategy. It’s even more important if you’re targeting highly competitive keywords on your site.

The problem most marketers have with link building is creating fresh content for every campaign but do they really have to?

You can convert your existing content to infographics, ebooks and even webinars and use those as link magnets.

Bonus tip for you: Get 5 marketing blogs on your bookmarks.

Okay, you need just four now since this blog would be one of the five.

New tactics are released every day and if you’re living under an SEO rock, there’s no way you can take advantage of them.

And you have six tips you can apply on your site right now, go get it done!

17 Ways To Increase Traffic To Your Site (With 1 Killer Optimization Tip For Every Strategy)

increase website traffic

Marketing your business online widens your reach. To do that, you get a website and hosting, and maybe an email list.

These things cost money and after a few months, the expenses begin to add up.

You need to make money to pay for those services and you need customers to make that happen.

Getting traffic is the only way you can get those customers online, and here are 17 way you can get that done.

1. Promote Existing Content

Every marketing plan revolves around content. It may be short or long form, but you just can’t communicate on the net without content.

Getting content on your site will either be an expensive (if you’re hiring writers) or a time intensive (if you’re writing the content yourself) process.

Here’s a tip: You’d be combining lots of strategies and you don’t have time, if a campaign isn’t getting you results, shut it down.

Content promotion is a numbers game, not everyone would respond.

2. Blog Commenting

Marketers ruin everything. Back in the day, you could get a share or links to your post from popular bloggers from a basic outreach template.

Today, the more popular a blogger is, the more likely it is that they’re getting thousands of these templates daily.

So you need to find new ways to build relationships, and blog commenting is a very effective method.

Try this killer tip: Use white space and bullets in your comments, many readers are going to scan through and you want your comment prepared for that.

3. Quora

A great way to drive traffic to your site is publishing on a popular website and converting visitors to yours.

With over 50 million monthly page views, Quora is the site to get that done.

A Tip: Bold important statements. If you’re providing valuable answers on Quora, you can produce a mini blog post without noticing.

So look for those statements that summarize your point and make them bold but don’t overdo it. Emphasizing everything = emphasizing nothing.

4. Case Studies

People want to see results, so you need to get it across to them.

Your business site shouldn’t just be a platform for you to show what you “can,” try to display what you’ve actually “done” also.

Pro Tip: Don’t allow prospects to go searching for reviews of your product, ask for permission to use a third party review on your site and stick a link in your homepage that says “Read Case Studies.”

5. Infographics

Infographic Post

You can do this yourself on Canva or hire a designer on places like Fiverr for it.

The reason it works is simple, many blogs are starved of content and some of them don’t want to go through the troubles with editing regular guest posts.

So you pitch an edutaining infographic, something that’s both educative and entertaining, and offer to write a short intro.

Killer Tip: Cite your sources. Many people forget to do this, or just fail to see this part as the link magnet of your infographic.

So get your sources at the end of your infographic and let them know when it’s published.

6. Broken Link-Building

Companies are closing shop every day, brands are constantly getting into other projects, so there are some quality web pages out there that are offline.

Because these quality pages were able to garner lots of links while they were updated, it’s an opportunity for you to grab those links now that they’re redirecting to a 404 page.

You get traffic when you’re mentioned on different sites on the web, and links or hyperlinks are the technical names for these mentions.

Use this tip: Try to grab broken link opportunities from sites that look like they were designed in the 90s. Most of the webmasters managing these sites don’t know a lot about marketing and are usually very happy when you try to build a relationship with them. One of these email templates will help.

7. Lead Magnets

Your search engine rankings can drop to zero if you’re considered to have gone against the rules.

Social media platforms are tweaking their algorithm daily so spending the whole day on just Facebook or just Twitter doesn’t work as much as it did in 2011.

The only traffic source you control is your email list, but you can’t promote to a ghost town, so you need to add people to that list.

Creating intriguing lead magnets is one way to get this done.

Try this: Offer a content upgrade.

Webmasters struggle with creating the perfect lead magnet for every post.

For a website with millions of monthly visitors, this shouldn’t be a problem, the site’s revenue would comfortably pay for the lead magnet.

For your small site that needs traffic, you shouldn’t be investing that kind of time or money, at least not now.

So do this instead- convert your ultimate guides and posts to short actionable checklists that visitors can start using, so anytime you’re done with a post, you already have a lead magnet ready.

8. Press Release

Are you launching a new blog? Product? Service? You should create a press release. Sending out a press release is a way to get the word out there about your business.

But marketers have spammed this tactic to death so you need a new trick you can use.

Here’s what you can do: Check out the site you’re pitching, it’s possible they have guidelines for these things. You don’t want to pitch a vegan blogger a press release about your new barbecue restaurant.

And make it easy for readers to contact you, mention your details at least twice in the post.

9. Affiliate or Referral Program

Affiliate marketing is a $7 billion industry, and it’s that big because the companies that are investing in it keep seeing results.

If you sell a product or a service, you have two options, you can do the hard work driving traffic to your site or you can use your relationships with industry leaders to do that.

Offering incentives in the form of affiliate commissions only hasten this relationship building process.

Try this: Hire an affiliate manager who has connections with super affiliates, it’ll save you lots of time getting to the top 1%.

10. Interviews

Interviewing industry leaders or who most people call influencers helps boost your credibility. If your interview has a large following, which is common with these leaders, they would help promote your interview to their fans.

And after a great interview, you can use that as samples to show off to other influencers that they have a lot to gain as your guest.

You need a great “Request for Interview” email to get on the radar of these leaders.

Try this: Smash all objections your interviewee will have, promise to do the hard work, convince them you won’t waste their time and try sending your questions and all other details ahead of time.

11. Webinars

Back in the day, if you wanted to host a conference or just a mini-seminar, your costs would include things like venue and sound equipment.

Today you can host it all on the web – in many cases for free.

Use this tip: Highlight what you want people to see on your site by using pointers, use this for any self-promotional aspects of the webinar, it’d help them pay attention.

12. Industry Conferences

Conferences are a great way to network with the top influencers in your market.

It’s the perfect opportunity to position yourself as an expert and if you’re so good at networking, you can line up speaking gigs for yourself at other conferences.

Do this: If you can, go very early so you’ll get familiar with the conference space. You’d also not miss valuable information and lateness is a bad first impression that’ll be a little difficult to fix.

13. Blog

Search engines, social media, everybody loves fresh and updated content. It establishes your business as an authority in your niche and people trust what you say.

To do this you need to produce lots of content and warehouse it on a platform where each piece of content is connected to the other.

Starting a blog is a great way to get this done and even better when you can harness it to convert readers into buyers.

Here’s a Pro Tip: Make snippets of your post that people can simply click to share on social media.

Have social share buttons or plugins on your site and something like click to tweet that converts sound bites on your post to traffic magnets.

14. Guest Blogging

Starting a blog is a great way to keep visitors that are already on your site busy. But getting these visitors on a newly launched site is next to impossible.

A witty shortcut you can use is offering to guest post on the top blogs in your niche. But these top bloggers have very strict processes, they don’t accept just anybody.

Here’s how to get in: Read their guidelines. Seriously, most people don’t.

Use advanced search queries to get to the guidelines page or if the blog has none, look at other guest posts on the site.

15. Search Engine Optimization

This is under the long-term strategies for getting traffic to your website. SEO changes, whether you’re doing on-page, off-page or technical SEO don’t give overnight results.

Use this tip: Hang around top SEO blogs and forums and make use of new tactics the moment you hear of them.

And no, I don’t mean gaming the system for short-term gains, it’s just that people are going to abuse a popular tactic after some time.

16. Medium

On Medium, anyone can share their ideas with the community and also interact with content put out by other members.

It’s like a blog where you can guest post but this time without a pitch and without having to obey any set guidelines, apart from spamming, by the host blogger.

You can win on medium by republishing posts on your blog. Search engines won’t see this as duplicate content, just leave a link to the original post and they’d still rank the original source.

Killer Tip: Use your medium tags. It’s an often missed opportunity by many authors. Medium tags are like YouTube or Google tags and will help position your content for users searching for the keyword topics.

17. Paid Ads

All traffic boosting techniques are divided into two sections, you either work to get free traffic or you pay to get traffic though you still need work to ensure you’re getting the highest return on your investment.

Almost every search engine and social platform sell ads. And there’s a very popular technique you can use, retargeting. Retargeting pixels solve this problem by having you place cookies on the browsers of visitors who are familiar with your content.

So you can use this information and advertise only to those who’ve seen your content and may most likely click on an ad that redirects to your site.

Every business craves attention on the internet. The struggle for that attention is the struggle for traffic.

Is this something you can win at?

Definitely, with the 17 techniques outlined in this post.

The Top 8 SEO Conferences You’ll Want to Add to Your Agenda This Year

seo marketing conferences

What are you doing to boost your SEO performance this year? You could sit around the office and brainstorm with your team, or maybe even seek out the advice of a professional digital marketing service. But, wouldn’t it be great to take your SEO knowledge and experience up a couple notches? Instead of scrolling through blogs for advice, what if you got out there and got interactive with peers and professionals in the field?

SEO conferences are an invaluable resource for anyone that depends on SEO to build their brand’s reputation and exposure. There are multiple conferences every year, but spring seems to be prime season for brushing off the dust and digging into a new SEO strategy.

It’s time to celebrate everything you’re going to accomplish this year by attending one of the top SEO conferences. Here are 8 that will put you at the top of the SEO game.

SMX West

March 13-15, 2018 in San Jose California

Smx West

The Search Marketing Expo, otherwise known as SMX, has been one of the leading conferences of all things SEO for more than a decade. Workshops and presentations for this year’s conference include topics such as Hardcore Technical SEO Tactics and Techniques, SEO for Google’s Mobile First Index and Mobile Friendly World and Search Engine Friendly Web Design, among others.

With nearly 100 speakers scheduled to appear, there’s absolutely no shortage of SEO knowledge and expertise at this conference. Rates vary depending on the level of access and when you sign up. For example, expo passes are free with registration before March 12. From there, rates range from $599 to $1899 for three-day access.

C3

March 7-8, 2018 in New York City

C3

You’ll need to act fast if you want in on the C3 conference, but we promise it’s worth it.

There will be over 40 expert speakers, from major players in online marketing, at this conference. Speakers include SEO professionals from companies like Google, Microsoft, Amazon, Yext, Ticket Master and more.

The conference is broken down into three separate learning tracks that include Big Picture Strategy, Creative Innovation, and Winning Tactics. With topics like Aligning the Content Mission with the Business Vision and Mobile Addiction and What Marketers Can Do About It, there’s definitely something here for everyone in the SEO industry, analytics industry and beyond.

Space for this conference is limited, but you can still secure a spot for $1199.

Search Love

March 26-28, 2018 in San Diego, California

Distilled

Looking for an SEO conference that will sharpen your skills and leave you with cutting-edge insights for the coming year in digital marketing? Then the Search Love conference is the one for you.

At this conference, you’ll meet industry leaders, learn about the latest in SEO strategy from other marketers, and leave feeling absolutely inspired by the digital marketing industry. This is a true resort style conference where all the details for comfort have been taken into consideration. For example, all sessions take place in the same room, so there’s no rushing around and wasting time navigating unfamiliar territory.

This conference also offers unique features like clinics where you can get individualized feedback on your site and current SEO strategy.

A two-day conference ticket with food drinks and networking events is $1299. Tickets that include video conferences are $1349, and bundles that also include VIP events are priced at $1599. There’s currently an offer that provides one free ticket for every 4 purchased.

Digital Summit Series

April 10-11, 2018 in Los Angeles, California

Digital Summit

The Digital Summit Series has a strong focus on SEO, but you’re going to learn about every aspect of digital marketing at this popular conference. Topics covered include SEO, email, UX, Mobile, Social Media, Marketing Strategy, and related media.

In addition to over 30 expert speakers, there are full day interactive workshops, there are multiple intensive sessions that include SEO of Today What Really Moves the Needle and How to Create, Optimize and Amplify Content that Converts.

The Digital Summit Series is one of the least expensive conference options with passes ranging from $345 to $995. If you can’t make it to this one, don’t worry. There are multiple conferences in several locations all over the United States throughout the coming year.

Brighton SEO

April 26-27, 2018 in Brighton, UK

Brighton Seo

Interested in a trip to the UK this spring? If so, make sure to check out the Brighton SEO conference while you’re there. What started with the humble beginning of some digital marketers sitting around talking about SEO in a pub has turned into one of the largest SEO conferences in the UK and England.

What you’ll get from this conference is solid, practical advice for boosting SEO performance in real, actionable steps. With a speaker line up of nearly 70 of the best SEO and digital marketing experts, you’re sure to absorb a wealth of information that will leave you refreshed and revitalized about your own SEO strategies.

Ticket prices range. There’s also free pass available, that even though currently sold out, you can still get on a waiting list for.

Zenith Conference

April 26, 2018, in Duluth, Minnesota

Zenith Digital Marketing Conference

This conference is designed for digital marketing professionals of all levels with topics centering around organic reach, SEO, paid media and social.

The agenda of the Zenith Conference includes 3 tracks.

  1. Track 1: Search and Social Paid
  2. Track 2: Organic, Content, PR, Community, and SEO
  3. Track 3: DIY, SMB, Startup, and Nonprofit

The Zenith conference is a relatively inexpensive opportunity to meet with peers, speak with experts and polish your SEO skills. Early bird pricing with registration before 3/31 starts at $149, plus they even offer a student discount pass priced at only $99, which is an incredible deal.

Search Marketing Summit

May 28-June 1, 2018 in Sydney Australia

Search Marketing Summit

Ok, so this is another excuse to turn a conference into a vacation in one of the most amazing spots on earth. But, really, if you need to attend a business conference, why not have in it be in the land down under?

Since 2006, the Search Marketing Summit has been the longest-running and most successful search marketing summit in Australia. Previous sponsors include Google, Bing, and Moz, so you know it’s a big deal in the digital marketing industry.

The conference is worked into tiers that start with a beginning level search engine boot camp on the first day and progresses to advanced SEO and PPC workshops.

Prices start at $1,300, but unfortunately, that doesn’t include airfare.

MozCon

July 9-11, 2018 in Seattle, Washington

Mozcon

Of course, Moz is going to host a conference, and of course, it’s going to be phenomenal. This three-day conference is promoted as a forward-thinking, tactical SEO and growth marketing playground. Here you’ll have access to every tool and every piece of advice to develop an exceptional SEO and broader media strategy.

One of the more well-known SEO marketing conferences, this event includes a lineup of keynote

The Top 8 Conferences for SEO Professionals in Every Industry

speakers who are on the cutting edge of SEO and digital marketing, along with content sessions that are the nuts and bolts of the conference. Each day ends with 3-4 hours of networking where you’ll get the chance to connect with others in the digital marketing industry.

Do these 8 conferences have you excited about the future of SEO and SEM? Which one are you planning on attending this year to make your digital marketing strategy stronger than ever?

There’s nothing more valuable that peer interaction and advice and encouragement from experts in the field. This conference provides all of that and more.