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Podcasts gained a lot of traction, and for good reason. Listeners get valuable information from experts, guests can promote themselves, and hosts can expand their network.
The best way to build your podcast network is by reaching out through email outreach campaigns. If you want to learn more about inviting guests or being a guest yourself, stick around. In this article, we’ll be covering the following:
- How to choose podcast guests
- Compensation for guests and invites
- Email templates
- And how to get invited as a guest in top podcasts in your niche
How to Choose Podcast Guests
Starting a podcast is a great way to build your brand and connect with interesting people. You’d want guests that can answer specific questions related to your niche or audiences’ interests.
Invite credible experts, even if they have a small following. The more you feature these guests, the better your position is to reach out to bigger names.
But when you reach out, do you need to pay your podcast guests?
Do podcast guests get paid?
The short answer is no, podcast guests generally do not get paid. In most cases, the compensation comes in the form of self-promotion.
But it’s crucial to recognize the importance of having a guest on your podcast, even though it will rarely cost you anything.
The important thing is to provide a great experience.
Podcast Invitation Email Templates
If you want to feature quality guests on your podcast, use the following email templates when reaching out:
You’re the best in the niche
Here’s an email template that starts with a compliment. Use this when trying to secure a guest from an established name in their niche.
Hi, {Guest First_Name},
I’m [Your Name], [Job Position] at [Company Name]. We do [Description about Company]. I’ve been following your blog for a while, and you’ve provided the best content on [Niche].
The way you discussed [Topic] was so unique it really changed our perspective on how to approach it.
We’d love to have you as a guest on our podcast, [Podcast name], to discuss this further.
Would this be something that interests you? If it is, I’d love to set up a call soon to discuss this in detail.
Cheers,
[Your Name]
I’m a huge fan of your work
This email template shows your appreciation for your guest’s work. The template works best if you include detailed descriptions of their work and how it’s helped you and your audience.
Hey, {Guest First_Name},
I’m [Your Name], [Job Position] at [Company Name]. I’m a huge fan of your work.
Your take on [Topic] has really helped me streamline my work. The article you wrote on [Topic] is also one that I go back to a lot. I learn something new with every read.
That’s why I wanted to thank you for all the work you’ve put in. And we’d love to have you as a guest on our podcast, [Podcast Name].
Let me know if this is something you’re interested in.
Hope to hear from you soon,
[Your Name]
We just made a new podcast
Use this email template to announce that you’ve made a new podcast. This is more effective if you’ve already established a name for your brand.
Hi, {Guest First_Name},
I hope you’re having an awesome day.
I just wanted to let you know that our team at [Company Name] launched a new podcast called [Podcast Name].
We’d love to have you as a guest in one of our first episodes. Your thoughts on [Niche] always provide us with value, and we’d like to share more with our audience.
Let me know if this is something that interests you.
Hoping to hear from you soon,
[Your Name]
How to get Invites to Top Podcasts in your Niche
People are likely to listen if you’re an expert in a niche. All that’s left is to put you in front of a dedicated and engaging audience. What better way to present yourself than on a top podcast?
Here are the best practices you can follow to get featured on top podcasts in your niche:
1. Find the right podcasts to send emails to
There are a lot of podcasts out there that focus on various topics. The obvious choice would be to find those within your industry or niche. But don’t be afraid to look for podcasts outside it.
Just make sure that the topics you’re an expert in can be useful. This gives you access to a new demographic and provides a unique perspective on how to solve pain points as well.
2. Research the podcast before outreach
Never waste a host’s time reaching out without due diligence. It’s rude, unprofessional, and makes a bad first impression.
Researching a podcast isn’t too hard. There’s bound to be a lot of source material you can sift through source material online, watch episodes, and even research about the hosts themselves.
3. Contact the host for an interview request (Outreach Template)
Once you’ve gathered enough information, it’s time for you to reach out. How you reach out would ultimately be up to you.
The usual channels include email, social media, or a contact form on their website. Here’s an example template you can use:
Hi, {Host First_Name},
I’m [Your Name], host of [Podcast Name]. I just wanted to say that we’re huge fans of your work. A lot of our success came from listening to your podcast and reading your blogs.
Right now, our company is focusing on [Topic], and we’ve seen massive results. Here’s a recent case study we did on it [Insert Link to Study].
If you think this is something that benefits your audience, I’d love to come as a guest to talk about it in more detail.
Let me know if this is something that interests you.
Hoping to hear from you soon,
[Your Name]
4. Schedule and Prepare for the Interview
If a host wants to have you as a guest, finalize it by scheduling the interview. Come prepared, be early, and be confident. Remember, you’re coming in as an expert.
Key Takeaways
Podcasts are sustainable and cost-effective marketing tools that help your brand grow and build connections organically.
Here’s a rundown of what you need to know about podcasts:
- It cultivates your connections to industry experts in your niche.
- Podcasts get you featured in front of new audiences.
- Guests are rarely paid, so ensure they have a great experience.
- You can find guests adjacent to your niche.
- Podcasts help build your online authority.
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