First impressions matter. And your social media bio will be one of the first things that people look at on your social media channels, so it’s important that you spend time carefully crafting your biography.
A good bio can make all the difference in attracting more followers and likes.
If you don’t know how to start, check out the following helpful dos and don’ts.
4 Things You Should Do When Writing a Social Media Bio
Let’s begin with looking at what you should do when writing a social media bio.
1. Be Concise
Your social media bios shouldn’t be overly long, so you must master how to include the most important details about yourself as concisely as possible.
You must select things to say that tell people who you are and what you’re about. You won’t be able to include every single personality trait and accomplishment, so pick out those that you think will engage and interest people the most.
You also need to take word and character counts into account. Every social media channel has different allowances for character lengths of bios, so make sure you know the character limit for each social media account before you start writing your bios.
For example, Twitter has a character limit of 160 characters, while on TikTok, the limit is 80, and on Facebook, the limit is 255.
2. Know Who You Are Addressing
Knowing who your target reader allows you to adapt your writing accordingly. For instance, if you’re on social media to simply connect with people and have fun, you can be as open and honest as you like.
When writing bios that potential customers will read, you need to pay extra attention to ensure you grab those people’s attention and can potentially turn them into leads and bona fide customers.
3. Be Original
The more original your social media bios are, the more you can generate interest. That doesn’t just mean picking unique things to say about yourself. It also means not using overly-used buzzwords in your content, like “innovative” and “creative.”
You need your bio to be different from other people’s bios if you want to stand out from the crowd.
4. Use a Social Media Bio Generator to Get You Started
If you don’t know how to write unique content that reflects who you are and is memorable, use a social media bio generator to do the hard work for you.
For instance, the bio generator from Picsart can automatically create a social media bio you’ll love. It will take information about who you are and what you have done and transform it into a catchy and creative text for your chosen social media platform.
4 Things You Shouldn’t Do When Writing a Social Media Bio
Now you know some of the most crucial dos for writing a social media biography, it’s time to look at the non-nos.
1. Don’t Forget to Be Human
It can be easy to get lost in coming up with content that makes yourself or your brand look good, but along the way, make sure you don’t forget to be human.
The more human and personal your bio is, the more people will connect with you. Write about fun facts, use personal anecdotes to connect with people on a more human level, and write in the first person.
2. Don’t Forget to Mention Your Accomplishments
Despite the fact that you should come across as human and honest, and you shouldn’t come across as big-headed, there’s nothing wrong with bragging a little. So, don’t forget to tell people about your accomplishments.
By getting the bragging balance right, you can set yourself apart from others and demonstrate your success and attitude towards achieving. Doing that is especially important on business-focused social media platforms like LinkedIn.
3. Don’t Write Badly
If you’re not skilled, you may not know how to write content that flows. You could get grammar and spelling wrong, too. But the last thing you want to do is write a bio that is written badly.
Poorly written biographies are sure to prevent many people from engaging with you on social media, so don’t underestimate how important it is to write your bios well.
If you lack writing skills, use a tool like Grammarly to help you craft interesting and readable content that is grammatically perfect.
4. Don’t Use the Same Bio for All of Your Social Media Accounts
This doesn’t is incredibly important: you shouldn’t use the same biography for every one of your social media channels. That’s because different social media platforms cater to different audiences and have different vibes.
For instance, you wouldn’t want to use the same bio for LinkedIn, which is all about professionalism, that you use for TikTok, which is a social media site with a much more casual and fun feel.
However, you should still often use some of the same key points in your bio to ensure you maintain consistency across the web. If your number one reason for using social media is to promote your brand, maintaining consistency is just as important.
So, make sure you balance being consistent and adapting your bio for different social media channels. For example, Twitter is more of a conversational social media site, so it’s a great idea to show off your personality more in your Twitter bio.
But when writing a bio for Pinterest, you should keep your written content brief because Pinterest is all about letting the visual content do most of the talking. Also, hashtags can be useful on other social media sites, but when writing a bio for Pinterest, you should focus on using keywords in your content.