Our heads are spinning from all the announcements in this year’s Google Marketing Live Event. Here are five updates that we feel are highly important for our e-commerce clients as they directly impact how products are discovered, evaluated, and purchased in an increasingly competitive AI-driven environment.
1. Ads now appear in AI Overviews and AI Mode
Ads are now showing in AI Overviews and Google’s AI Mode, especially for commercial queries. This is crucial for visibility when AI overviews provide answers without a click.
2. Shopping in AI Mode Enhances Product Discovery
Shopping in AI mode now delivers a more visual and personalized experience. It pulls data from Google Shopping Graph to better match user intent, making it easier for shoppers to discover the right products.
3. Virtual Try-On Now Supports Full-Body Image Uploads
Virtual Try-On has been upgraded to allow full-body image upload, letting shoppers preview apparel more realistically.This update boosts shopper confidence and may help reduce return rates.
4. Shoppable Video Ads on YouTube Masthead and Discovery Campaigns.
Shoppable video ad formats will now be available on YouTube Masthead ads and in ads served through Discovery campaigns. This expansion gives brands more opportunities to drive product visibility and performance across YouTube and other high-traffic placements.
5. A/B Testing for Product Titles Coming Soon to Google Merchant Center.
Google will soon roll out A/B Testing capabilities for product titles in their Merchant Center. This feature will allow e-commerce brands to optimize listings by testing different variations to see what drives more engagement and conversions.
These updates show that Google is doubling down on AI, creative automation, and shopping personalization. For brands and marketers, now’s the time to test, adapt, and explore new formats to stay competitive.
