In the blink of an eye, we’ll be in 2022. Since the time the COVID-19 pandemic has started, almost all businesses around the world have been suffering its impact. Except for the eCommerce industry!
Needless to mention that never before has the retail landscape been as profitable as it is now.
As per a survey by Statista, while retail eCommerce sales amounted to 4.28 trillion US dollars worldwide in 2020, the e-retail revenues are expected to surpass around 5.4 trillion US dollars in 2022!
From advanced voice search technologies, personalized product recommendations through chatbots to making business practices more sustainable – many new trends are going to rule in the 2022 eCommerce scenario.
Top 11 eCommerce Trends for 2022 and Beyond
If you’re into the eCommerce industry, it’s high time to dive right into the list of key eCommerce trends in 2022.
1. Increased prevalence of voice search
“Alexa, what is the price of the Xbox One?”
“Hey Siri, what are my Whole Foods deals?”
As per the report Finances Online, shoppers of voice-activated speakers were estimated to surpass 25.6 million by the end of 2020.
Today, voice assistance on smartphones, home smart hubs, and TV remote controls has come a long way.
Moreover, 65% of the demographic between 25 to 49 years old uses different voice-enabled devices at least once every day.
Currently, Amazon Echo is dominating the eCommerce market, holding more than two-thirds of the share. Then comes Google Home followed by Apple HomePod.
Since voice search directly influences search engine results and shopping outcomes, most eCommerce sellers should optimize their site for both mobile applications and websites.
At a minimum, they need to prioritize information, such as website details, physical address, business hours, contact number, payment methods, etc. that buyers ask for.
2. Live video shopping from the sales outlets
The pandemic has influenced the trend of video consultations where the sellers from the sales outlets can directly communicate with their clients. Here is how the process follows:
A user browses through the eCommerce site, picks a product, learns its features and necessary details. If the users need additional information or consultation, they can connect to the online shop assistant through live video.
Now, the user can get an opportunity to have a virtual tour to the outlet which is more like a physical shopping experience.
The success rate of live video consultation is quite high as every third consultation is able to close the deal. As it is convenient, time-efficient, and offers a more personalized shopping experience, this trend is here to stay even when the pandemic will be over. Learn more here.
3. Augmented reality for real-time visualization
Let your customer visualize their purchase in real-time. With augmented reality (AR), customers don’t need to guess how their desired product would be like.
Let’s say a shopper plans to buy a new sofa for his living room from your online store but is doubtful if the sofa would match his home interior or how it would look in the living room. With the use of AR, this shopper can view the 3D version of the sofa in his environment.
The use of AR is perfect for:
- Furniture and home decor
- Medical devices
- Sports goods
- Clothing items
More and more eCommerce businesses should implement this advanced technology to provide customers with in-store-like shopping experiences.
4. Omnichannel sales strategy
The more you offer your products on different platforms, the more buyers you get.
With the increasing trend of online shopping, potential customers prefer to decide where and how to make the deal. That’s why a lot of them tend to follow the advertisements displayed on Facebook and Instagram where a link takes them to the original product page.
When potential customers view an advertisement on various platforms, they become more convinced about the credibility of the product. Since it is tough to figure out a customer’s realization channels, it’s better to unify that customer’s base and communication base in one place.
Integrating a CRM system, eCommerce sites can manage numerous channels and analyze data effectively.
5. Rise in subscription models
Due to the massive success of the subscription model, many savvy businesses are trying new methods to influence buyers to opt for subscriptions. This way, buyers remain loyal for months and years to come by returning to the online stores again and again.
Before shifting to the subscription model, eCommerce businesses should remember that this strategy needs a long-term mindset.
In addition, a close eye on unit economics and technology use can bring success for this model.
6. Chatbots for customer-service management
Customer service is a big part of all businesses, irrespective of their size and medium. Handling customer queries and instantly solving them are crucial for any business’s reputation.
Only a handful of businesses can afford to hire a large team of customer-service representations.
Thanks to the advancement of chatbots in the past few years, it has simplified the way businesses handle customer service. In the coming days, most mid-sized and large
eCommerce businesses are going to benefit from integrating chatbots into their customer service for multiple reasons:
- Answering frequently asked questions (FAQs)
- Informing customers about current offerings
- Suggesting product recommendations
- Collecting feedback from surveys
- Obtaining information about visitor’s demographics
In short, the majority of eCommerce businesses need to follow this trend of chatbots for communicating with customers on multiple platforms at the same time in the upcoming days.
7. Faster payment methods
You may have created an awesome eCommerce site and sourced hundreds and thousands of products.
Unless you set up instant payment processing, you can’t provide a smooth and straightforward shopping experience to your customers.
When it comes to payment, trust can’t be lost at any cost. Hence, all eCommerce businesses should ensure that their customers should be able to pay instantly, without getting redirected to another platform or any registration.
If your business already accepts payment via debit or credit card, it’s time to consider other instant payment options as well:
- Digital wallets like PayPal, Google Pay, Amazon Pay, and Apple Pay
- Buy-now-pay-later solutions, like Afterpay, Affirm, Sezzle, and Klarna
- Digital currencies like Bitcoin or other cryptocurrencies
8. More user-friendly buying experience
Users will shop and return to an eCommerce site only if they find it convenient and easy to navigate.
Nowadays, no one has time to waste on a shopping site that is not so-user-friendly. The moment a user faces difficulty in placing an order, he or she will leave the site and search for another store.
Most eCommerce sites are focusing on certain ideas to ensure a more user-friendly buying experience for their clients:
- Placing an order in one click
- Faster checkout
- Shopping directly on the product page
- Using all popular payment options
- Saving user’s data
- Displaying the price, duration of delivery, and product deals
- Offering installment
9. More focus on green consumerism
With the rising environmental awareness, both consumers and business ventures are willing to focus on a sustainable world. In this scenario, green consumerism with sustainable products is definitely a trend for upcoming years.
The sustainability of the eCommerce industry has become a need of the hour.
Statistics revealed that “commercial road transport and shipping account for 30 and 10 percent of transportation CO2 emissions worldwide, respectively.”
Many eCommerce businesses have already shown their willingness to embrace practices like biodegradable packaging, paperless payments, and using recyclable supplies.
In the upcoming days, eCommerce retailers should also take the responsibility for a greener supply chain and adopt sustainability.
10. Personalized products and shopping experience
If you think that just saying “Hello, [name of the customer]” is enough to create a personalized shopping experience for your expected buyer, then it’s time to reconsider your marketing strategy.
Today’s customers expect a much more seamless shopping experience that needs personalization.
Implementing smart website features, machine learning, and online tracking technologies have become indispensable for every business to ensure a highly customized and individualized shopping experience for buyers.
Product personalization at a mass scale is another great way to increase sales opportunities.
11. Automated B2B transactions
As the B2B segment is evolving, more focus is going to be paid on B2B eCommerce trends. It means more automation, more automated accounts payable, more reordering, more integration of multichannel selling, and so on.
In a nutshell, whether you’re serving B2C or B2B eCommerce segments, make sure you adopt the latest technology to solve the pain points of your clients.
The world of eCommerce is rapidly evolving to meet the customers’ preferences and beat the competition. From embracing emerging technologies to automate marketing and products – eCommerce companies are following whatever is trending now.
Ecommerce trends 2022 also focuses on creating a comfortable and eco-friendly environment for clients by fulfilling their increasing demands and expectations.
So, we can say the upcoming eCommerce trends are going to eliminate the customer’s doubt – whether to shop online or not, as these new trends will surely persuade everyone to the digital market.