Whether you’re a freelancer or a small business owner, you’ll need a logo.

The good news is that it’s easy to design a logo. But before you start, you should know the basics. That’s why we’ve created this guide.

Color Theory and Color Psychology

Choosing the right color scheme for your company logo can help boost your conversion rates.

It is also a good way to differentiate yourself from the competition. In order to make the right choice, you need to understand the science behind color theory.

Color theory can be broken down into several sub-disciplines. One of these is color psychology, which studies how colors influence human behavior. It is also important for designers to understand color theory to create striking and effective visuals.

Color theory can help you choose the right color schemes to create a unique brand identity. Color theory is based on the fact that the human brain is highly responsive to visual stimuli.

Therefore, your choice of colors should be informed and considered in all areas of your business.

Using the correct color scheme is essential to increasing your brand recognition. You need to be sure to choose colors that will communicate your company’s values and make your brand memorable.

The best color for your brand may vary depending on your target market. You may want to choose a cool color to appeal to budget shoppers or a warm color to appeal to impulsive shoppers.

Color theory also covers the concept of complementary colors, which can help create a believable image. The color wheel is a handy tool to help you determine which colors are compatible with each other.

Color psychology is a fascinating study area for anyone in the business world. Incorporating color theory into your marketing campaign is also a good idea to make your brand stand out from the crowd.

Handwritten And Script Fonts

There are many options available when it comes to designing a font, and choosing the right font for your logo can make or break your design.

Handwritten and script fonts can add a certain ethereal quality to your logo. You can use them on stationery, social media material, or packaging. They can also be used on branded clothing, tattoo parlors, food trucks, and basically everywhere.

When choosing a font, you should also consider your audience. A script font will be a great choice for a business with a playful design, but it may be difficult to read a shop logo written in a script font at a distance.

More Sophisticated Look

For a more sophisticated font, try Olives. This calligraphy font is perfect for posters, cookbooks, or t-shirts. It’s free for personal use, so you can try it out. It’s also easy to use and is very legible.


If you want to use a handwritten font in your logo, check out the Serendipity font. This font was designed with careful detail. The font uses a brush script and offers alternative ligatures to make it useful in various contexts.

It’s also a very pretty font.

Sans Serif Fonts

Using sans serif fonts in a company logo is a great way to create a professional, clean, and contemporary look.

A sans-serif font is simple to read and will appeal to many users.

The best sans serif fonts are available in a wide range of styles. This includes geometric, bold, and clean fonts. They can be used for logos, social media posts, and web design. They also look great for clothing designs, product packaging, and more.


Helvetica is one of the most popular sans-serif fonts. It is used in many brands’ logos, and also used for PowerPoint presentations, email templates, banner ads, and more.

Helvetica’s design is a neutral, minimalist, and strict font. It is used in logos for many brands, including Adobe, Google, and LinkedIn. It is also used in menus, books, and more.


The Panton font family is known for its softened geometric forms. It has a wide range of weights and is ideal for use in text blocks, logos, posters, and more. Its 16 icon sets make it suitable for a variety of graphic designs.

Other Fonts

Other popular sans serif fonts include Aguero, Brooklyn, and Glaukon. These fonts are available in lowercase, uppercase, and web font versions. They are also available in multilingual characters, ligatures, and numbers.

Vector Vs Raster Files

When it comes to design, it is important to know the difference between vector vs. raster files.

In most cases, you will be given a choice to create the image in raster or vector format.

Vector Images

Vector images are created using mathematical paths, lines, and curves. Unlike raster images, vector images have infinite scalability without losing quality.

Vector graphics are perfect for creating logos and illustrations. They offer clarity and sharpness. However, it is important to use the appropriate software to edit them.

Raster Images

Unlike vector graphics, raster images use pixels in a grid-like structure. When enlarged, raster files distort and become blurry. This is why it is recommended that you save a copy of your work for raster-based work.

Which One to Choose?

If you are unsure which format to use, you should ask your design team. Whether you choose to use vector or raster depends on your design and the image’s intended use. In some cases, the best format will combine the two.

If your logo is used on large surfaces or smaller items, it is best to use vectors. If you will use it online, raster is a good choice.

Vectors allow you to resize your logo as needed without sacrificing quality. Raster images become blurry and can be pixelated when enlarged.

Vector graphics are also great for mobile apps, large billboards, banner ads, product artwork, and engravings. The most common vector creation software is Adobe Illustrator.


Creating a logo online is a relatively simple process. With the help of some helpful tools (our favorite is Adobe’s free letter logo maker), you can quickly create a professional-looking logo for your business.

Before beginning the design process, it is important to consider the elements that make up a good logo, such as simplicity, font selection, and color choice.

Consider what message you want your logo to convey, and make sure it reflects your business values and mission.