Without traffic, you won’t be known. There’d be no readers to convert to buyers.
You don’t need to be an expert marketer. You don’t need to be on Google’s page one for your target keyword. That takes time.
And did you know Google isn’t the only search engine?
It’s easy to get distracted when implementing your content promotion campaign, but web traffic is the result you get when you do the right things.
Ready? Let’s see some of them.
Your comments should add value to a post. That’s what would get you on the radar of your favorite blogger. Your comment should get other readers talking.
Some of the things that are hurting your comments are:
If there’s no face to your name, you’re not that different from the regular spammer. It’s even worse if you go with a default site image.
If everyone can look like you, then you’re nobody. And no one cares to know more about a nobody.
Before putting down a comment, you want to get an idea of what the author is actually addressing and a few content gaps your comment can fill.
Generic “great post” comments show you didn’t bother to read a line.
Here’s what you should be doing instead
STEP 1: Greet
A short “Hello Danny” should do.
STEP 2: Appreciate
If the post solved a problem or gave you new ideas, it’s time to say it. Just let the blogger know how that post helped you.
STEP 3: Fill The Content Gaps
There’s no post that’s ever complete. Something’s always missing. Did the author write on image optimization and you know a way to do it faster? Get it out there!
STEP 4: Give And Ask
If the post is one you love, promise to share it on social media and ask a question that’s related to the topic.
Start approaching blog commenting in this manner and you’d get more people wanting to know you. So more traffic to your site.
2. Forums, Facebook Groups and Wikipedia
If your site isn’t getting noticed by Google, it may have something to do with your domain and page level rankings. They don’t trust your site yet.
That’s why you should be active on authority forums, Facebook groups and Wikipedia.
For forum marketing, niche related forums are your best bet. Many high-profile forums have very strict rules on linking to deter spammers. Don’t be one. Actively participate in other discussions to build your ratings.
When you’re promoting a post on your site, don’t copy and paste so you’d avoid the duplicate content hammer. Get a snippet version on a new forum thread with a link to your site.
On Reddit, there’s something called AMA or Ask Me Anything. If you know a lot more than the average person on a particular topic in your industry, and can back it up with figures and case studies, you should host an AMA. It’s free and if you provide useful information, a large percentage of your audience would want to see your site.
Most Facebook groups have the same rules. You should be contributing and sharing posts of other members and not just running away after dropping your links.
And then Wikipedia. That’s one of the internet’s most interlinked websites. That’s why it has such a strong authority rating.
You can start a Wikipedia page for yourself or your business. Just look at their guidelines.
3. Get Authority Figures To Share
There’s one thing authority bloggers have that you don’t. Tons of followers. And one way to get a huge chunk of their audience is getting them to share your content.
This happens when you write:
These are “user-generated” or you can say “expert generated” posts on hot topics in your niche.
And there are three steps involved.
Get an idea>>Check for competition>>Promote
#1 Get An Idea
An expert roundup post is one where authority bloggers share their views on a particular topic.
So blog post topics would generally revolve around: [Number Of Contributors] + Share Their + [Hot Topic] + Tips
See some examples:
- 10 business leaders share what they look for when hiring freelancers
- 12 Ways to Source Content Topics for Your Blog
You can tweak that title template to get something that works for you.
#2 Check For Competition
If your idea hasn’t been covered before (which is rare ‘cause every blogger is working on an expert roundup these days), then start emailing your chosen bloggers to get their ideas.
If it’s something that has been covered on another site, check if you can beat it.
If a webmaster published a roundup that had ten bloggers, can you do thirty? Is the post just an aggregation of links? Are there things you can work on? Is your competitor’s page authority something you can beat?
You can use SEMRUSH and MOZ’s Open Site Explorer to analyze these metrics. The unpaid editions would do for now. Go ahead and give it a try:
Once you’ve gotten experts that have accepted to be in your roundup, get them to send their ideas over and get ready to promote.
They’d love to share your roundup with their audience because they had a role to play.
Every business wants to increase sales. And a review post is one way to get readers buying. But many buyers would see through everything if a company pays writers to publish reviews.
And that’s where you can get traffic to your site. If you’ve used a product that has helped you or your business and you have the numbers to back it up, you should write a case study.
Explain, on your site, how a product helped you solve a pressing problem and reach out to the company to spread the word about your post.
You should start by targeting small businesses with a large following. I don’t know any that won’t want to show off your case study so others can know their product or service works.
You don’t want your site gathering cobwebs on the net. So get those visitors, start with these three techniques.