185% Increase in ROAS with Google Shopping
Thanks for watching Moving Traffic Media’s case study video. If you want to increase return on ad spend with Google Shopping, consider segmenting campaigns into smaller groups of related and top-selling products.
The Challenge:Our eCommerce client needed more sales but didn’t have more budget.
The Strategy:We organized their shopping feed of over 3,000 products using GoDataFeed and pushed to the Merchant Center so we could manage Google Shopping Ads. After exhausting feed optimizations, we still needed to increase sales without spending more money. An analysis of best-performing products allowed us to segment the campaign into smaller category campaigns. The expansive segmentation provided more budget setting and bidding options.
The Results:With our new approach to organizing products, we segmented our original campaigns into 28 new campaigns. With each new campaign housing less products we were able to constrict ad spend to historically best-selling products. Now we could sell more products with a smaller budget. Analysis revealed the campaign segmentation strategy produced a 185% improvement in return on ad spend!
If you’ve exhausted feed optimizations and still need more from your product campaigns, find meaningful ways to segment your products. Smaller groups of products in each campaign will allow you more choices when allocating your budget.
Contact us to learn more about our custom approach for each client.