1 Million Organic Impressions Through SEO Content Strategy
Thanks for watching Moving Traffic Media’s case study video. As part of a client's new social investing app launch, we identified a content strategy as key to increasing organic search visibility in order to compete in a crowded vertical. This content became the foundation of their investor learning center.
The Challenge:As an early startup, our client created an innovative and social environment for people to buy stocks, but the site lacked the content that would position them in front of their target audience. Prior to launch, our challenge was to identify, research, and create long-form content across the Investing, Stock Market, and Retirement categories.
The Strategy:The strategy was simple: build a digital presence by creating compelling content related to their product. Achieving this goal required significant industry and competitive research, a robust content calendar, and the application of a Hub and Spoke content creation model.
The Results:We created 25 long-form posts totaling more than 36,000 words, each with its own URL that could align to important keywords. In the first six months, this content generated more than 1,000,000 organic impressions and more than 3,000 keyword rankings, which helped our client break a monthly record for new sign-ups.
Content is king. Finding the right mix of quantity and quality is a smart way to build authority with search engines.
Contact us to learn more about our customized approach to content strategy.