With more and more customers are moving towards online buying experiences, it is essential for brick and mortar stores to transform their strategies to meet modern demands. It is also an undeniable fact that digital marketing is not just a powerful tool for online businesses to attract more customers, it can also be a boon for traditional brick and mortar stores, especially when it comes to growing their business.
Another reason why it is more important than ever for brick-and-mortar stores to have a winning digital marketing strategy is that customers are now using the internet for much more than just online shopping. Most customers, in fact, look online and browse business websites before head to the high street.
Therefore, businesses that master digital marketing to promote their brick-and-mortar stores will benefit from increased revenues, as well as enjoy ongoing customer loyalty. Besides these benefits, digital marketing can also provide a range of other advantages for your brick-and-mortar store.
Digital Marketing is More Cost-Effective
If you want to promote and expand your store in a budget-friendly way, then digital marketing can be the best solution for your business. This form of marketing is typically more cost effective than traditional marketing methods for two reasons.
Firstly, there are a wide range of digital marketing tactics, starting a very low cost. For example, you can run an effective social media strategy or a small PPC (pay-per-click) advertising campaign with a very small investment. This means that you can choose the tactics that best suit your budget, and step these up as your store grows.
Secondly, digital marketing strategies, when executed well, offer a much greater return on your investment than traditional marketing. To take another example, if you really want to drive your SEO strategy forward, it can be a good idea to invest in SEO tools or even hire an expert consultant. This can involve a significant financial investment, but you’ll likely find that your investment is repaid multiple times over through increased sales and revenue.
Furthermore, if you want to expand your business, doing so in a digital way can be much more cost effective than a physical expansion. Forget about renovations, employee salaries, and additional rent as expanding your store into the digital world of commerce will involve minimal overhead costs. It is, undoubtedly, the most cost-effective way to expand your business.
Increased Customer Satisfaction
These days, customers demand more options when looking for the best products and services. Consider how bad it would be for business if your customers were unable to find the product they want to buy from your store because that product was out of stock. With a digital presence, you can address this problem by providing your customers with more options through your online store.
Whether you sell baling twine, books, or personal care products, by promoting your products online via digital marketing and encouraging customers to make an online purchase, you can simply your products to their door even if they are unavailable at your brick-and-mortar store.
The end result?
Increased customer satisfaction, and loyal customers who will keep coming back!
Increased Customer Engagement
Digital marketing helps businesses to create additional touchpoints for their customers in addition to their brick-and-mortar stores. Rather than only connecting with your customers when they walk into your store, you have multiple points of contact with them through digital platforms. Furthermore, you can reach new, potential customers digitally who may never otherwise come into your physical store.
The reason is simple: digital marketing can allow you to create more touchpoints, which can make it easier for your business to engage with your customer base. This, in turn, can keep your customers coming back to your website or brick-and-mortar store in the future.
Here are some examples of digital marketing tactics that can help you to increase customer engagement:
- A regular newsletter
- Email marketing, from special offers and sales to happy birthday messages
- Social media posts that encourage your customers to interact with you online
- Competitions through social media
This is vital when you consider that it’s a well-known rule of business that it’s far easier and less expensive to retain an existing customer than it is to recruit a new one. Holding on to your existing customers and encouraging them to keep coming back will save you a huge amount of time and effort in attracting new clients to your store.
Therefore, a small investment in digital marketing to engage with your customers will save you much more over the long term!
Capture Customer Data
With digital marketing, you can gain and share important data about your customers, such as birthdays, contact information, and brand preferences, across different selling platforms. Capturing customer data can be a difficult task for businesses without a digital presence.
Additionally, digital marketing can also help you to tailor your message to different segments of the market that might be interested in engaging with your brand.
Again, this is very difficult to achieve by just relying on you sales reps in your brick-and-mortar store. By having customer data at your fingertips, you can use various digital marketing platforms and e-commerce features effectively, such as live chats, social media integrations, product suggestions, and more to promote your brand.
All of this can be extremely helpful in increasing the customer footfall at your brick-and-mortar store in addition to online sales.
Increased Brand Value
You might be familiar with the expression “content is king”. You’ll find the same is true of using digital marketing to help your business build trust with your target customers and give them more reasons to visit your brick-and-mortar store.
You can easily establish brand authority by providing detailed, SEO-friendly descriptions of your products, positive reviews from your customers, ongoing blogs, and other useful, entertaining content like videos on different digital marketing platforms.
This can also help in attracting customers to your brick-and-mortar store and encourage your customers to keep coming back. The more trust your customers have in your brand, the more likely they will be interested in your products and the more motivated they’ll become to visit your brick-and-mortar store.
So, what are you waiting for? Don’t waste any more time – start building your brand’s digital presence. This will allow you to drive online sales as well as attract more foot traffic to your physical store – it’s a win-win!